The Analysis of Time Data in Visitor Research and Evaluation Studies

This paper introduces a nonparametric statistical method for the analysis of time data in visitor research and evaluation studies. Measures of duration are often used to analyze visitor behavior and determine exhibit effectiveness in museum settings. Examples of duration measures include the length of a museum visit, the interval between a first visit and a repeat visit, or the period of time a visitor devotes to an activity, such as the span of attention to an exhibit, or the time spent reading a label.