After 70 Years of Audience Research, What Have We Learned? Who Comes to Museums, Who Does Not, and Why?

January 1st, 1993 | RESEARCH

In this paper, evaluator Marilyn G. Hood of Hood Associates examines 70 years of audience research and what we know about frequent visitors versus occasional visitors. Hood recommends broadening evaluators' perspective of visitor research to include literature from the fields of sociology, leisure science, consumer behavior, and psychology.



Team Members

Marilyn Hood, Author, Hood Associates


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 5
Number: 1
Page(s): 16


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science
Resource Type: Conference Proceedings | Peer-reviewed article | Reference Materials | Research Products
Environment Type: Exhibitions