The ABCs of Label Design

January 1st, 1991 | RESEARCH

This paper discusses exhibit labels and how to design them effectively. Author Stephen Bitgood organizes the literature on exhibit labeling into three general components: (a) know your audience; (b) capture their attention; and (c) hold their attention. Bitgood's "ABCs of label design" are guidelines to produce more effective labels.



Team Members

Stephen Bitgood, Author, Jacksonville State University


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 3
Number: 1
Page(s): 115


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Exhibits