Research Video News: Catalyst for Increasing Engagement of General Audiences

June 1st, 2007 - May 31st, 2009 | PROJECT

This project will produce 90-second science news stories for commercial local newscasts and science center exhibits, and determine how they change engagement with and interest in science by general audiences. Each video news story will reach approximately 2.1 million viewers that tune in to a local ABC or NBC affiliate newscast. The evaluation will study the cumulative impact of repeated exposure to these broadcast news segments. In addition ScienCentral will partner with the Maryland Science Center to investigate the use of the videos in exhibits using handheld devices and showing them on large screens. The project deliverables include two hundred and twenty 90-second video news stories over 3 years aired by ABC and NBC affiliates; complimentary web stories with links to additional resources; evaluations of both the broadcast videos and their use in a science center. The project will also evaluate the partnership between ScienCentral and the Maryland Science Center to guide future expansion of video programming.

Project Website(s)

(no project website provided)

Project Products

Evaluation of Large and Small Video Screens of Current Science News in Maryland Science Center

Team Members

Eliene Augenbraun, Principal Investigator, ScienCentral Incorporated
Julia Schulhof, Co-Principal Investigator, ScienCentral Incorporated


Funding Source: NSF
Funding Program: ISE/AISL
Award Number: 0515449
Funding Amount: 1840699


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | General STEM
Resource Type: Project Descriptions
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media