Public Understanding of Math Initiative

October 15th, 1998 - September 30th, 2002 | PROJECT

The Widmeyer-Baker Group (TWBG) working in conjunction with The National Council of Teachers of Mathematics (NCTM) and the National Action Council for Minorities in Engineering, Incorporated (NACME) proposes to design and implement a campaign of Public Understanding and Engagement of Mathematics targeted toward national, state, and local audiences. The primary goal of the campaign is to engage the publics' thinking about what students in the United States should know and be able to do in mathematics in the middle school grades and the reasons mathematics is important to successful careers and to live an interesting and productive life. The approach will expose a diverse cross-section of Americans to mathematics using math puzzles designed by NCTM. TWBG will make widespread use of these camera-ready math puzzles in a variety of ways and formats. The primary audience for this campaign is the general adult population. The secondary audience is the middle school students and their parents, including persons serving as parent surrogates (i.e., extended family, foster parents, daycare providers, etc.). This initiative will be a grassroots effort capable of reaching every community throughout the United States. TWBG will be expected to make creative use and/ or collaboration with mass media, policy/administrative/teaching and grassroots organizations, corporations, and federal and state agencies in dissemination of the message about the campaign.

Project Website(s)

(no project website provided)

Team Members

Jason Smith, Principal Investigator, Widmeyer Communications
Michael Baker, Former Principal Investigator, Widmeyer Communications
Ruth Chacon, Co-Principal Investigator, Widmeyer Communications


Funding Source: NSF
Funding Program: ISE/AISL
Award Number: 9813062
Funding Amount: 1637773


Audience: Adults | General Public | Middle School Children (11-13) | Museum | ISE Professionals | Parents | Caregivers
Discipline: Mathematics
Resource Type: Project Descriptions
Environment Type: Community Outreach Programs | Public Programs