Ice Stories: A Public Educational Resource for IPY

The importance of Ice Stories derives from its creative use of the latest communications media to convey the latest polar research. By teaching scientists to communicate, by establishing a Web site devoted to polar research, Ice Stories humanizes science and brings it to a broad, diverse audience with unprecedented immediacy, thanks to the growth of digital media. This project comes when the stakes—posed by planetary warming— have never been higher, when the techniques of media production have never been more accessible, and when the potential audience—fueled by public concern and IPY activity—has never been larger. The Exploratorium will train scientists as correspondents, shape and channel their work, and create the Web site that will be a major international hub showcasing the range of IPY research and commentary. The training and production phases of the project were field-tested with polar scientists in 2006, and the museum is an experienced producer of Web and live programs from the poles. Ice Stories conceptualizes a new model of communication with great implications for informal science education. Scientists can now bring their research directly to the public, instead of having it filtered through traditional journalistic media. Ice Stories achieves this new model by organizing three innovative components: intensive media training for polar researchers; a museum-based production unit; and the project’s informal-education Web 2.0 portal. Scientist-produced video, audio, photo-essays and blogs will be accessed free via the Web site and such technology platforms as downloadable podcasts, vodcasts, RSS feeds and by posting on popular Web sites and by dissemination through journalistic media. Deliverables include (1.) Correspondent Training—week-long workshops in media for a minimum of 20 scientists in spring and fall 2008. (2.) Productions—STEM content from correspondents, each spending 5-10 hours a week producing from the field. (3.) Media Assets Database—fully accessible correspondent productions plus material from other polar projects and collaborating institutions. (4.) Exhibits—IPY Production Studio at the Exploratorium and project material used internationally in IPY exhibitions. The project design benefits from the museum’s 30 years of making science accessible to visitors, its 22 years of creating professional development courses for educators, and its use of scientists as research guides in previous Webcast projects. Project leaders have polar experience and have collaborative relationships with researchers. Instructors for media workshops include top professionals, and project partnerships encompass major projects at both poles.