Commercial Television News as a Vehicle for Enhancing Public Understanding of Research (PUR)

August 1st, 2002 - July 31st, 2007 | PROJECT

Over three years, Science Central is producing 624 television segments that will present current, ongoing research through local newscasts on ABC and NBC stations nationwide. In addition to the regular research segments, ScienCentral will produce six "sweeps" series per year focusing on important new fields of research including: nanotechnology, genetics/genomics, ocean science, global climate change and brain sciences. An advisory board of scientists, teachers, science journalists and public information officers help inform the producers about individual stories and evolving fields of research, and they provide access to scientists and field research. They also provide scientific input and check the stories for accuracy. To facilitate production and to assure that research is covered on an international basis, ScienCentral will establish a footage consortium to exchange science news video with major Canadian and European newscasters. They also will provide the news stories to science centers for use in their interactive exhibits and web sites.

Project Website(s)

(no project website provided)

Team Members

Eliene Augenbraun, Principal Investigator, Science Central


Funding Source: NSF
Funding Program: ISE/AISL
Award Number: 0206184
Funding Amount: 3999513


Audience: General Public | Museum | ISE Professionals
Discipline: Climate | General STEM | Health and medicine | Life science | Technology
Resource Type: Project Descriptions
Environment Type: Broadcast Media | Media and Technology | Professional Development | Conferences | Networks | Resource Centers and Networks