Attracting New Neighbors — A Planning Grant

May 15th, 1997 - September 30th, 1998 | PROJECT

The Zoological Society of Florida and Miami Metrozoo will use this award to plan their strategy for "Attracting New Neighbors". During their planning activities they will address issues involved in attracting the traditionally underserved and large Hispanic population of Dade County, Florida to the educational programs of the zoo. The planning grant will support 1) audience research within Dade County, 2) a national study to see what others have done to attract diverse audiences, 3) a three-day invitational planning conference, 4) site visits and focused research by Metrozoo staff on attracting a diverse audience, and 5) dissemination of the information about marketing strategies and programming techniques developed during the planning activities to zoos and science museums across the country. The planning process will culminate in the development of a long-range exhibition, educational program, and marketing plan for the zoo's new Education Court scheduled to open in 1998.

Project Website(s)

(no project website provided)

Team Members

Nancy Hotchkiss, Principal Investigator, Zoological Society of Florida


Funding Source: NSF
Funding Program: ISE/AISL
Award Number: 9619501
Funding Amount: 49238


Access and Inclusion: Ethnic | Racial | Hispanic | Latinx Communities
Audience: Evaluators | Museum | ISE Professionals
Discipline: Education and learning science | Life science
Resource Type: Project Descriptions
Environment Type: Aquarium and Zoo Exhibits | Aquarium and Zoo Programs | Exhibitions | Public Programs