Water Exhibition Image Testing

August 13th, 2007 | EVALUATION

This report presents findings from a front-end evaluation at the Science Museum of Minnesota for the exhibition, "Water: H2O = Life." The study was carried out to gain visitor feedback on images advertising the Water exhibition. A total of 117 interviews were conducted with visitors aged 18 and above. Visitors were shown three images 1) an Earth-shaped cup held up by a human hand, 2) the Earth with a drop of water, and 3) the Earth floating in a life preserver. Visitors were asked if any of the images would inspire them to come to the museum and, if so, which image was most inspiring. Next, visitors read a short description of the exhibition and indicated which image they felt most accurately depicted the description of the exhibition. Visitors felt the image of the Earth-shaped cup was most inspiring and most accurately depicted the exhibition's description. This report includes an interview protocol.



Team Members

Amy Grack Nelson, Evaluator, Science Museum of Minnesota
Sarah Cohn, Evaluator, Science Museum of Minnesota
Science Museum of Minnesota, Contributor


Funding Source: NSF
Funding Program: AISL
Award Number: 0515599
Funding Amount: 2399989

Related URLs

Water: H20 = Life


Audience: Adults | Evaluators | Museum | ISE Professionals
Discipline: Education and learning science | Geoscience and geography | Life science
Resource Type: Evaluation Reports | Front-End | Interview Protocol | Research and Evaluation Instruments
Environment Type: Exhibitions | Museum and Science Center Exhibits