Visitor Evaluation Toolbox: A Component of “Why Zoos and Aquaria Matter”

February 24th, 2009 | EVALUATION

Federal support for museums through the Institute for Museum and Library Services (IMLS) is based on the premise that museums are valuable community organizations providing rich opportunities for learning and civic engagement. Yet, until recently, there has been a paucity of systematic and evidence-based research on the public impact of museums. Therefore, since 2005, the IMLS Office of Museum Services has funded research projects under the auspices of the National Leadership Grant program. These grants support projects that ‘raise the bar’ in museum research and practice. Funded projects have national impact and generate findings that, through broad dissemination, move the field forward. This project was funded in the program’s inaugural round. Why Zoos and Aquariums Matter: Working with Community Perceptions to Achieve Your Goals draws on the illuminating research conducted as part of the IMLS-funded study. Its findings provide useful information about the perceptions of the public at large as well as specific insights into the views of particular audience segments.

Document

20797-ZOO-toolbox.pdf

Team Members

John H Falk, Author
Kerry Bronnenkant, Author
Cynthia Vernon, Author
Joseph Heimlich, Author

Funders

Funding Source: IMLS
Award Number: LG-25-05-0102-0

Funding Source: IMLS
Award Number: 0205843

Related URLs

ASSESSING THE IMPACT OF A VISIT TO A ZOO OR AQUARIUM: A MULTI-INSTITUTIONAL RESEARCH PROJECT

Tags

Audience: Evaluators | General Public | Learning Researchers | Museum | ISE Professionals
Discipline: Life science
Resource Type: Evaluation | Research and Evaluation Instruments
Environment Type: Aquarium and Zoo Exhibits | Aquarium and Zoo Programs | Public Programs