Vaccine Buzz Summative Evaluation

The Vaccine Buzz exhibition opened at the Science Museum of Minnesota in February 2014. This summative report describes how visitors experienced and interpret the Vaccine Buzz exhibition as a whole. This approach allowed us to understand what visitors were most interested in, at what level the exhibit elements are connected to each other, as well as how and where the main messages are being connected between exhibit elements.

To answer these questions we conducted three different interconnected studies: 1) a counting study to understand how many visitors interact with the Vaccine Buzz exhibition during their museum visit, 2) an interview study of visitors after they complete their interaction with at least two components in the Vaccine Buzz exhibition, and 3) a timing and tracking study of visitors interacting with exhibits within the Vaccine Buzz exhibition.