Summative Evaluation: Visitors’ Reactions to Fishing for Solutions

This evaluation was commissioned to explore visitors’ reactions to and experience of the Monterey Bay Aquarium's special exhibition Fishing for Solutions.  The exhibit team sought feedback about whether visitors perceived the main messages, what mood people leave with, and issues of media choice in exhibit design, among other topics.  To provide systematic information on these issues, interviews were conducted with a sample of 343 randomly selected visitors as they were exiting from the exhibition, plus “mini-studies” of 40 people each were conducted at four specific exhibits.  Details about the main sample of visitors are presented in the last section of this report.