Summative Evaluation of Stormchasers with an Adult Audience

May 10th, 1996 | EVALUATION

With major funding from the National Science Foundation, the Museum Film Network and NOVA/WGBH in conjunction with MacGillivray Freeman Films have produced an IMAX/ OMNIMAX film called Stormchasers. Stormchasers follows scientists as they investigate the dramatic weather effects of monsoons, hurricanes, and tornadoes. A quasi-experimental separate-sample pretest/posttest design was used to evaluate the film in its natural theater setting, focusing on the following major outcomes with adult audiences:
• To what extent did the program appeal to adult viewers? • To what extent did the program achieve its intended viewing goals? • What did viewers perceive that they learned from the program, if anything? • Did viewing the program influence the audience beyond the museum visit?



Team Members

Barbara Flagg, Evaluator, Multimedia Research


Funding Source: NSF
Funding Program: ISE
Award Number: 9253471

Related URLs



Audience: Adults | Evaluators | Museum | ISE Professionals | Scientists
Discipline: Geoscience and geography
Resource Type: Evaluation Reports | Summative
Environment Type: Films and IMAX | Media and Technology