Summative Evaluation of Stormchasers with an Adult Audience

With major funding from the National Science Foundation, the Museum Film Network and NOVA/WGBH in conjunction with MacGillivray Freeman Films have produced an IMAX/ OMNIMAX film called Stormchasers. Stormchasers follows scientists as they investigate the dramatic weather effects of monsoons, hurricanes, and tornadoes. A quasi-experimental separate-sample pretest/posttest design was used to evaluate the film in its natural theater setting, focusing on the following major outcomes with adult audiences:
• To what extent did the program appeal to adult viewers? • To what extent did the program achieve its intended viewing goals? • What did viewers perceive that they learned from the program, if anything? • Did viewing the program influence the audience beyond the museum visit?