A Summative Evaluation of exhibit, ‘Crusin’ the Fossil Freeway’

Overall findings suggest that the Cruisin' the Fossil Freeway exhibit attracted a different audience than the audience which attended the Coffee: The World in Your Cup exhibit the previous year. Additionally, visitors were highly engaged within the exhibit, and were spending a great deal of time in the exhibit space. Visitors to Cruisin' felt strongly that the exhibit was able to successfully present scientific and educational content, but in a more creative and dynamic way than they're used to. The appendix of this report includes the interview and observation protocols and tracking instrument used in the study.