Summative Evaluation of “Everest”: Adult Audience Study

May 25th, 1998 | EVALUATION

The summative evaluation focused on four major outcomes: (1) to what extent did the film appeal to adult viewers? (2) to what extent did the film achieve its intended viewing goals? (3) what did viewers perceive that they learned from the film, if anything? (4) did viewing the film influence the audience beyond the museum visit? A quasi-experimental separate-sample pretest-posttest design was used to evaluate the film in its natural theater setting: 204 adults responded to the presurvey and 199 to the post survey. Thirty adult audience members were also interviewed by phone one week later. The film "Everest" was 'very interesting' to 91% of the adult audience, made a positive impact on their knowledge of film topics, and continued to influence nearly half of the audiences' activities and thoughts one week later.



Team Members

Arthur Johnson, Evaluator, EduMetrics


Funding Source: NSF
Funding Program: ISE/AISL
Award Number: 9614740

Related URLs



Audience: Adults | Evaluators | Museum | ISE Professionals
Discipline: General STEM | Geoscience and geography
Resource Type: Audience Study | Evaluation Reports | Summative
Environment Type: Films and IMAX | Media and Technology