Space Command Summative Evaluation

March 1st, 2003 | EVALUATION

Evaluation of the Space Command Exhibit began in October 2002 with a tracking and timing study. A random sample of 100 visitors to the exhibit was tracked and timed. A member of a visiting group was selected at random as the subject. Subjects were tracked from station to station and the time spent at each exhibit or panel was recorded. This gives a measure of the relative attracting and holding power of each exhibit station. After a subject completed a visit, a "sweep" count was made, which involved counting the number of people at each exhibit station. Sweeps give another measure of the relative attracting power of the various stations. The location and layout of Space Command is somewhat unique in that portions of the exhibit (the Welcome area and Outer Space Outfitters) serve as a corridor for accessing the Planetarium, the 3-D Theater, and the Train Factory Exhibit. As a result, a portion of the sample (22) was comprised of visitors who viewed only those two areas. In order to achieve the most objective evaluation results, these observations were segregated from the other 78 observations and separate tracking and timing statistics were computed for each of the two distinct groups of visitors. These two samples are hereinafter referred to as "complete viewing" and "partial viewing"



Team Members

Minda Borun, Evaluator, Franklin Institute Science Museum
Franklin Institute Science Museum, Contributor


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | Space science
Resource Type: Evaluation Reports | Summative
Environment Type: Exhibitions | Museum and Science Center Exhibits