Seeing in the Dark: Film and Web site Evaluation

March 17th, 2008 | EVALUATION

Overall, film viewers and Web site visitors responded positively to the project. Audiences of the film said they were encouraged by and learned the most about the personal stories of amateur astronomers contributing to scientific discovery and were impressed with the visuals presented in the film. Web site visitors consistently liked the design of the site and particularly enjoyed images and tools for viewing the night sky. Study participants said they would encourage further development of the project. They said that while the current design may exclude those who do not already have an interest in science and younger audiences, these populations could be and should be reached. The appendix of this report includes the surveys and interview protocol used in the study.

Document

SitD_Final_March08_sr.pdf

Team Members

Saul Rockman, Evaluator, Rockman et al
ClockDrive Productions, Contributor

Funders

Funding Source: NSF
Funding Program: AISL
Award Number: 0229512
Funding Amount: 1333955

Related URLs

http://www.pbs.org/seeinginthedark/
Seeing in the Dark

Tags

Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | Space science
Resource Type: Evaluation Reports | Interview Protocol | Research and Evaluation Instruments | Summative | Survey
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media