Jungle Trails Formative and Remedial Evaluation Report

This is an evaluation study of a new installation of seven interactives in the Jungle Trails exhibition area of the Cincinnati Zoo & Botanical Garden. The formative evaluation is framed by the overall evaluation question: Does the Jungle Trails area facilitate learning through family interactions? To address this question, three broad sub-questions will guide the study: (1) With what interactives did family groups choose to engage and why did they choose to engage? (2) In what ways do participants engage with the interactives and why? (3) What might enhance the interpretations in ways that would increase family engagement and desired interactions? The purpose is to look for ways to increase program outcome effectiveness, identify possible messages and activities that resonate across participants, and inform ongoing internal efforts for enhancing intergenerational learning.