Jellies: Living Art Summative Evaluation

April 22nd, 2005 | EVALUATION

In 2003 and 2004 a summative evaluation of the Jellies: Living Art exhibition was conducted. The exhibition is a 4,650 square foot special exhibition at the aquarium that is open from April 2002 through January 2005. It includes live displays of domestic and exotic jellies and a collection of artwork in a variety of media: paintings, sculpture, works on paper, and three large site-specific installations. Though the aquarium has displayed art previous to Jellies: Living Art, this exhibition represents the first time the aquarium has displayed both art and live species together. There were seven main questions the study desired to answer: 1. How are visitors using the exhibition? What are they attending to, where are they spending their time? 2. What sorts of affective responses are occurring in the exhibition? 3. For the visitor, what is the relationship between the art and the animals being exhibited? 4. What sorts of conservation messages are visitors getting? Where are they getting these messages? 5. Is there a group of visitors who are coming back repeatedly to see the exhibition? Who are they and why are they coming back? 6. How much reading is going on in the exhibition? Is it more or less than in other exhibitions? 7. Does adding a Spanish translation to the English introductory panels, which doubles the overall amount of text, negatively affect visitor use of the label. The appendix of this report includes a timing and tracking sheet and interview form.

Document

report_114.pdf

Team Members

Steven Yalowitz, Evaluator, Monterey Bay Aquarium
Jaci Tomulonis, Evaluator, Monterey Bay Aquarium

Tags

Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Art | music | theater | Life science
Resource Type: Evaluation Reports | Interview Protocol | Observation Protocol | Research and Evaluation Instruments | Summative
Environment Type: Aquarium and Zoo Exhibits | Exhibitions

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This material is supported by National Science Foundation award DRL-2229061, with previous support under DRL-1612739, DRL-1842633, DRL-1212803, and DRL-0638981. Any opinions, findings, conclusions, or recommendations contained within InformalScience.org are those of the authors and do not necessarily reflect the views of NSF.

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