The Impact of FETCH! on Children’s Perceptions of Science and Science Careers

August 9th, 2007 | EVALUATION

In June of 2007, American Institutes for Research (AIR) conducted two focus groups to support WGBH in gathering feedback from children aged 7-10 on the FETCH! television program. The main objective of the focus groups were to: 1) gain insight into children' previous perceptions of scientists and whether or not such perceptions related to the demographic composition of the groups or informed their perception of scientists and scientific careers, and 2) determine how FETCH! supports or challenges these perceptions and how the seres might be enhanced to inspire children to consider careers in science. The focus groups were conducted on Wednesday, June 6 and Thursday, June 7 at AIR's facility in Concord, MA. The appendix of this report includes a consent form and focus group script (interview protocol) used in the study.



Team Members

Christine Paulsen, Evaluator, American Institutes for Research
Christopher Bransfield, Evaluator, American Institutes for Research
Susan Tan, Evaluator, American Institutes for Research
WGBH, Contributor


Funding Source: NSF
Funding Program: ISE/AISL
Award Number: 0714741
Funding Amount: 2550000

Related URLs

FETCH! Future Scientists Initiative


Audience: Elementary School Children (6-10) | Evaluators | Museum | ISE Professionals
Discipline: Education and learning science | Nature of science
Resource Type: Evaluation Reports | Interview Protocol | IRB | Consent Form | Research and Evaluation Instruments | Summative
Environment Type: Broadcast Media | Media and Technology

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This material is supported by National Science Foundation award DRL-2229061, with previous support under DRL-1612739, DRL-1842633, DRL-1212803, and DRL-0638981. Any opinions, findings, conclusions, or recommendations contained within are those of the authors and do not necessarily reflect the views of NSF.

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