A Global Evaluation of Biodiversity Literacy in Zoo and Aquarium Visitors

March 1st, 2014 | EVALUATION

This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.

Document

(no document provided)

Team Members

World Association of Zoos and Aquariums, Contributor
Andrew Moss, Author, Chester Zoo
Eric Jensen, Author, University of Warwick
Markus Gusset, Author, World Association of Zoos and Aquariums

Related URLs

Full Text

Tags

Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Ecology | forestry | agriculture | Education and learning science | Life science
Resource Type: Reference Materials | Report | Research and Evaluation Instruments | Survey
Environment Type: Aquarium and Zoo Exhibits | Aquarium and Zoo Programs | Exhibitions | Public Programs