A Global Evaluation of Biodiversity Literacy in Zoo and Aquarium Visitors

March 1st, 2014 | EVALUATION

This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.


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Team Members

World Association of Zoos and Aquariums, Contributor
Andrew Moss, Author, Chester Zoo
Eric Jensen, Author, University of Warwick
Markus Gusset, Author, World Association of Zoos and Aquariums

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Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Ecology | forestry | agriculture | Education and learning science | Life science
Resource Type: Reference Materials | Report | Research and Evaluation Instruments | Survey
Environment Type: Aquarium and Zoo Exhibits | Aquarium and Zoo Programs | Exhibitions | Public Programs