A Front-end Evaluation on Invasive Species for The Florida Aquarium

November 28th, 2001 | EVALUATION

This report summarizes a front-end evaluation of visitors' interest in and knowledge about invasive species. The evaluation was done to inform the Florida Aquarium (FLAQ) exhibit team about visitors' entry-level understanding of the concept, to give the team ideas for ways to connect with visitors' interests in the topic, and to communicate the exhibition's big idea: Invasive species have changed Florida ecologically and economically. The report includes highlights of the findings from interviews conducted on Nov. 8, 2001. Numbers are derived from a handtally of most of the data. (Not included are the demographics of ages, group types, and zip codes.



Team Members

Beverly Serrell, Evaluator, Serrell & Associates
Florida Aquarium, Contributor


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Ecology | forestry | agriculture | Life science
Resource Type: Evaluation Reports | Front-End
Environment Type: Aquarium and Zoo Exhibits | Exhibitions