March 31st, 2007 | EVALUATION
To define the most effective format for the new SCIGIRLS television series, we commissioned Barbara Flagg of Multimedia Research to conduct a series of focus groups to evaluate sample SCIGIRLS TV videos. She presented a video of three girls who explore the wetlands in North Carolina. We created two versions of this video - one 10 minutes long, the other 18 minutes. The results demonstrated that a longer format is more appealing, as it allows the relationships among the girls in the video to unfold, permits viewers to get to know more about them, and allows their science activities to unfold in a more natural manner. The longer format produces a higher level of engagement, which results in better understanding of the science content.
Document
Team Members
Barbara Flagg, Author, Multimedia ResearchTwin Cities Public Television, Contributor
Alice Bernard, Evaluator, Multimedia Research
Valerie Knight-Williams, Evaluator, Twin Cities Public Television
Funders
Funding Source: NSF
Funding Program: AISL
Award Number: 0651544
Funding Amount: 74957
Related URLs
SciGirls Website
SciGirls TV - Planning Grant
Tags
Access and Inclusion: Women and Girls
Audience: Elementary School Children (6-10) | Evaluators | Middle School Children (11-13) | Museum | ISE Professionals
Discipline: Education and learning science | General STEM
Resource Type: Evaluation Reports | Formative
Environment Type: Broadcast Media | Media and Technology