Formative Evaluation of Ironbound Films Informal Science Education Project: The Anthropologist

October 20th, 2016 | EVALUATION

From October 2015 to July 2016, Smart Start Evaluation & Research conducted a formative evaluation of a full-length film festival cut of the film The Anthropologist in order to provide feedback that improves decision-making capacity for the film’s final edit, production design, and distribution strategies in line with the project’s goals (see p. 5).

SmartStart conducted focus group interviews with participants to 1) measure their initial impressions of the film and its content, and 2) provide feedback on content, edits, target audience, website, and ideas for distribution. SmartStart then analyzed the focus group participant responses to identify themes, commonalities and differences across the groups.



Team Members

Seth Kramer, Principal Investigator, Ironbound Films, Inc.
Lisa Kohne, Evaluator, SmartStart Evaluation & Research
Joshua Penman, Evaluator, SmartStart Evaluation & Research
Erica Watson, Evaluator, SmartStart Evaluation & Research
Dayo Majekodunmi, Evaluator, SmartStart Evaluation & Research


Funding Source: NSF
Award Number: 1114686
Funding Amount: $818,760

Related URLs

The Change (The Anthropologist)


Access and Inclusion: Ethnic | Racial | Indigenous and Tribal Communities | Pacific Islander Communities
Audience: General Public | Museum | ISE Professionals | Youth | Teen (up to 17)
Discipline: Climate | Nature of science | Social science and psychology
Resource Type: Evaluation Reports | Formative
Environment Type: Broadcast Media | Media and Technology