Evaluation of the TV411 “What’s Cooking?: Serving Up Math and Science” Program

This is a report of an evaluation of the content and design of the science components of the Education Development Center's TV411 program, conducted by Owen Consulting, Inc. In 2010, EDC received a grant from NSF to reconstruct the TV411 website, produce new science content, including videos and web lessons, improve user interactivity, and develop materials to support adult educators who work with the site's target population of low literacy adults. This report lays out the evaluation design, provides an overview of site web metrics, describes the registered user population discusses the ways in which the site has been employed in an informal science education setting, and outlines key project outcomes around learner engagement, the acquistion of content knowledge and the Head Start implementation. It concludes with a summary and set of recommendations for the NSF and project staff.