CYBERCHASE: Formative Evaluation of Outreach Activities for Parents and Children

October 9th, 2003 | EVALUATION

This formative evaluation gathered feedback from parents and their fourth grade children in response to two activities included in the Cyberchase at Home outreach materials. The user-based feedback assisted with the design of new outreach materials. The general goals for the research were to explore reactions to the activity card format; assess appeal and difficulties in implementation of two activities; estimate comprehension of activity content; and evaluate parental interest in further activities and workshops. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase’s mission is to improve kids' problem-solving and math skills, and inspire them with confidence and enthusiasm toward math. The TV series airs daily on PBS KIDS GO! across the country, and the website ( offers over 100 math games and activities for kids, video streaming of full episodes and clips, and a Parents & Teachers site with lesson plans, activities and tips for adults. Cyberchase reaches across platforms with apps for the SMART Board and iPhone. The traveling bilingual museum exhibit, Cyberchase: The Chase Is On!, continues to tour the country and is permanently installed at the Children’s Museum of Houston.



Team Members

Barbara Flagg, Evaluator, Multimedia Research
WNET Thirteen, Contributor


Funding Source: NSF
Funding Program: ISE/AISL
Award Number: 0307763
Funding Amount: 2200000

Related URLs



Audience: Elementary School Children (6-10) | Evaluators | Museum | ISE Professionals | Parents | Caregivers
Discipline: Education and learning science | Mathematics
Resource Type: Evaluation Reports | Formative
Environment Type: Afterschool Programs | Broadcast Media | Community Outreach Programs | Media and Technology | Websites | Mobile Apps | Online Media