CYBERCHASE: Formative Evaluation of Outreach Activities for Parents and Children

October 9th, 2003 | EVALUATION

This formative evaluation gathered feedback from parents and their fourth grade children in response to two activities included in the Cyberchase at Home outreach materials. The user-based feedback assisted with the design of new outreach materials. The general goals for the research were to explore reactions to the activity card format; assess appeal and difficulties in implementation of two activities; estimate comprehension of activity content; and evaluate parental interest in further activities and workshops. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase’s mission is to improve kids' problem-solving and math skills, and inspire them with confidence and enthusiasm toward math. The TV series airs daily on PBS KIDS GO! across the country, and the website (pbskidsgo.org/cyberchase) offers over 100 math games and activities for kids, video streaming of full episodes and clips, and a Parents & Teachers site with lesson plans, activities and tips for adults. Cyberchase reaches across platforms with apps for the SMART Board and iPhone. The traveling bilingual museum exhibit, Cyberchase: The Chase Is On!, continues to tour the country and is permanently installed at the Children’s Museum of Houston.

Document

report_255.PDF

Team Members

Barbara Flagg, Evaluator, Multimedia Research
WNET Thirteen, Contributor

Funders

Funding Source: NSF
Funding Program: ISE/AISL
Award Number: 0307763
Funding Amount: 2200000

Related URLs

CYBERCHASE -- SEASON 3

Tags

Audience: Elementary School Children (6-10) | Evaluators | Museum | ISE Professionals | Parents | Caregivers
Discipline: Education and learning science | Mathematics
Resource Type: Evaluation Reports | Formative
Environment Type: Afterschool Programs | Broadcast Media | Community Outreach Programs | Media and Technology | Websites | Mobile Apps | Online Media