Audience Research: Understanding Families’ Perceptions of Living Things in Their Communities

This report presents the results of a front-end exploration study conducted at Boston Children's Museum in September and November, 2010. This front-end study was designed to determine visitors' existing knowledge of the living things and natural processes in their neighborhood, and more importantly, their level(s) of interest in finding out more about the animals and plants with whom they share their neighborhoods. A copy of the survey instrument used in the study is included in the appendix of this document.