Agriculture Exhibition Front-end report: Visitor Interviews

This report summarizes front-end research with visitors on the topic of agriculture, conducted by the Research & Evaluation Department of the Saint Louis Science Center. This front-end study was designed to inform the internal development teams connected to the Science Center agriculture exhibit. The main objective of the research was to gather information from Science Center visitors about their familiarity and interest in the topic, their experiences with farming, their top of mind knowledge about technology and sustainability as it relates to agriculture, and their expectations for an outdoor exhibit based around agriculture. This was done to help guide the teams in developing a unique experience for visitors both familiar and unfamiliar with farming. Appendix includes interview questions and coding schema.