April 8th, 2019 | RESEARCH
Science museums are missing an opportunity to promote informal education, scientific literacy, public engagement and public visibility of scientists outside of museum walls via Instagram. With an analysis of 1,073 Instagram posts, we show that museums are using Instagram as a promotional broadcasting tool, with a focus on end results of collections and curation work over communication of museum-led discovery and science as a process. We suggest that science museums create more Instagram posts that offer educational information and visibility of exhibit creation and museum researchers' work behind the scenes.
Document
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Team Members
Paige Brown Jarreau, Author, LifeOmicNicole Smith Dahmen, Author, University of Oregon
Ember Jones, Author
Citation
Identifier Type: ISSN
Identifier: 1824-2049
Identifier Type: DOI
Identifier: 10.22323/2.18020206
Publication: Journal of Science Communication
Volume: 18
Number: 2
Related URLs
Tags
Audience: General Public | Museum | ISE Professionals | Scientists
Discipline: General STEM
Resource Type: Peer-reviewed article | Research Products
Environment Type: Media and Technology | Museum and Science Center Programs | Public Programs | Websites | Mobile Apps | Online Media