Evidence-Based Science Communication

Effective science communication can empower research and innovation systems to address global challenges and put public interests at the heart of how knowledge is produced, shared, and applied. For science communication to play this mediating role effectively, we propose a more integrated and “evidence-based” approach. This commentary identifies key issues facing the science communication field. It suggests a series of prescriptions, inspired by the impact of “evidence-based medicine” over the past decades. In practice, evidence-based science communication should combine professional expertise and skills with the best available evidence from systematic research. Steps required to achieve this outcome include more quality assurance in science communication research, significant changes in teaching and training, and improved interfaces between science communication research and practice.

At its best, science communication can empower research and innovation systems to address global challenges, by improving the relationships with stakeholders in policy, industry, and civil society (see “Quadruple Helix,” e.g., Carayannis and Campbell, 2009, e.g., 2018ff). Science communication can put public interests at the heart of how knowledge is produced, shared, and applied today, thereby enhancing the benefits of science and technology and mitigating their limitations or risks. Moreover, effective science communication can facilitate the role of research and innovation in developing a more sustainable world. Therefore, it is imperative that science communication plays its mediating role effectively. This view of science communication's value inspires our call in this essay to open a dialogue about integrating science communication research and practice within a new vision for “evidence-based science communication.”

It has now been decades since the notion of “evidence-based medicine” gained a foothold in scholarly discourse. In this commentary, we argue that the field of science communication faces challenges that would benefit from some of the prescriptions that evidence-based medicine offers, in particular, with the aim of helping research and practice take each other's experiences and insights fully into account. This evolution is essential to drive real progress in science communication as a field of practice.