March 17th, 2016 | RESEARCH
While the use of scientific visualisations (such as brain scans) in popular science communication has been extensively studied, we argue for the importance of popular images (as demonstrated in various talks at #POPSCI2015), including pictures of everyday scenes of social life or references to pictures widely circulating in popular cultural contexts. We suggest that these images can be characterised in terms of a rhetorical theory of argumentation as working towards the production of evidentiality on the one hand, and as aiming to link science to familiar visualities on the other; our example is da Vinci's "Vitruvian Man".
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Team Members
Dirk Hommrich, Author, Institute for the Study of Culture HeidelbergGuido Isekenmeier, Author, University of Stuggart
Citation
Identifier Type: ISSN
Identifier: 1824-2049
Publication: Journal of Science Communication
Volume: 15
Number: 2
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Tags
Audience: General Public | Museum | ISE Professionals | Scientists
Discipline: General STEM
Resource Type: Mass Media Article | Reference Materials
Environment Type: Broadcast Media | Comics | Books | Newspapers | Conferences | Media and Technology | Professional Development | Conferences | Networks | Websites | Mobile Apps | Online Media