August 19th, 2015 | RESEARCH
The prioritization of neglected diseases in the policy making framework requires heightened advocacy [WHO, 2006]. Mass media positive publicity is among approaches that can be used to achieve this. This paper discusses practical use of mass media to do publicity and advocacy for a neglected disease and its vector. It uniquely presents online links to the analyzed newspaper and television news and opinion articles on tsetse and Trypanosomiasis. The paper shares entry points into mass media advocacy from a lessons learned perspective and notes the importance of understanding how the mass media works in order to achieve advocacy of neglected diseases using sleeping sickness as a case study.
Document
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Team Members
Pamela Olet, Author, Kenya Tsetse and Trypanosomiasis Eradication Council (KENTTEC)Othieno Joseph, Author, Kenya Tsetse and Trypanosomiasis Eradication Council (KENTTEC)
Citation
Identifier Type: ISSN
Identifier: 1824-2049
Publication: Journal of Science Communication
Volume: 14
Number: 3
Related URLs
Tags
Audience: Administration | Leadership | Policymakers | General Public | Scientists
Discipline: Health and medicine
Resource Type: Mass Media Article | Reference Materials
Environment Type: Broadcast Media | Comics | Books | Newspapers | Media and Technology