September 21st, 2006 | RESEARCH
Science information professionals need to make choices through which media they want to communicate with the public. In reaching large audiences outside the domain of formal diffusion of knowledge, the choice may be between the old medium television and the new medium Internet. It seems that general scientific research is focused more and more on the Internet as a favorite means for information exchange and that the old mass medium television plays only a minor role. But when we look at (1) how the public spends their leisure time on television and the Internet, (2) how effective these media are in transferring information, and (3) how much these media are trusted as reliable sources of information, the old medium television should still be regarded as the number one medium to be used for science communication, although there are some limitations for its use.
Document
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Team Members
Cees Koolstra, Author, Vrije Universiteit AmsterdamMark Bos, Author, Vrije Universiteit Amsterdam
Ivar Vermeulen, Author, Vrije Universiteit Amsterdam
Citation
Identifier Type: ISSN
Identifier: 1824-2049
Publication: Journal of Science Communication
Volume: 5
Number: 3
Related URLs
Tags
Audience: General Public | Scientists
Discipline: General STEM
Resource Type: Peer-reviewed article | Research Products
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media