June 21st, 2003 | RESEARCH
A word of warning for scientists: don’t appear on talk-shows. Not only would you probably run into a magician, you might even be mistaken for one, which is much worse. And do not ask the press, the radio and television to put their magical mentality aside: the media are condemned to it. It is not just a matter of what the audience wants. It is the cause-effect relations the media constantly have to establish that have per se something “magic”. Umberto Eco, an expert in semiotics and a distinguished writer, has no doubts about it: science fails to attract public opinion. And the little the media can offer is not science but magic
Document
(no document provided)
Team Members
Pietro Greco, Author, ISASCitation
Identifier Type: ISSN
Identifier: 1824-2049
Publication: Journal of Science Communication
Volume: 2
Number: 2
Related URLs
Tags
Audience: General Public | Scientists
Discipline: General STEM
Resource Type: Peer-reviewed article | Research Products
Environment Type: Broadcast Media | Media and Technology