Strategic Planning in the Woods: Applying the Results of Audience Research

January 1st, 1997 | RESEARCH

In this paper, Patricia Jelen of the Morton Arboretum and Jeff Hayward of People, Places & Design Research explore the factors which affect the process of applying research results, including leadership, resources, and incentives for change. The authors discuss strategic planning and research efforts of the Morton Arboretum as an exemplar.

Document

VSA-a0a0y4-a_5730.pdf

Team Members

Patricia Jelen, Author, The Morton Arboretum
Jeff Hayward, Author, People, Places & Design Research

Citation

Identifier Type: ISSN
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 9
Number: 1
Page(s): 70

Tags

Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | Life science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Parks | Outdoor | Garden Exhibits