May 1st, 1996 | RESEARCH
In this article, Marilyn G. Hood of Hood Associates, discusses the importance of high response rates to museum audience research. Hood argues that museums can produce more reliable, accurate measurements of their work by becoming knowledgeable about about questionnaire design, sampling, and appropriate response rates.
Document
Team Members
Marilyn G. Hood, Author, Hood AssociatesCitation
Identifier Type: ISSN
Identifier: 0892-4996
Publication: Visitor Behavior
Volume: 11
Number: 2
Page(s): 15
Tags
Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | Social science and psychology
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Exhibits