January 1st, 1989 | RESEARCH
In this article, Sydney Donahoe discusses visitor research at the San Diego Wild Animal Park. Donahoe explains three main reasons for conducting this research: advertising and marketing campaigns, to improve their product, and to assess visitor learning and enjoyment.
Document
Team Members
Sydney Donahoe, Author, San Diego Wild Animal ParkCitation
Identifier Type: ISSN
Identifier: 1064-5578
Publication: Visitor Studies
Volume: 1
Number: 1
Page(s): 171
Tags
Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | Life science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Aquarium and Zoo Exhibits | Aquarium and Zoo Programs | Exhibitions | Public Programs