What Should Our Leadership Focus on When It Comes to Educating the Public About Climate Change Using Mainstream Media?

January 1st, 2010 | RESEARCH

In this commissioned paper from the Climate Change Education Roundtable, Heidi Cullen offers strategies for mainstream media to engage the public around the topic of climate. She offers key strategies such as focusing on storytelling, paying attention to the changing media landscape, and being aware of audience needs.

Document

(no document provided)

Team Members

Heidi Cullen, Author, Climate Central

Related URLs

Full Text from National Academies

Tags

Audience: General Public | Museum | ISE Professionals | Scientists
Discipline: Climate | Education and learning science
Resource Type: Reference Materials | Report
Environment Type: Broadcast Media | Media and Technology | Professional Development | Conferences | Networks | Professional Development and Workshops