Latina SciGirls Front End Evaluation Executive Summary

As part of the development work of Latina SciGirls, the independent evaluation firm Knight Williams Inc. conducted a front-end evaluation focused on gathering input from the project’s primary public audiences (Latina girls and their parents/guardians) and professional audiences (the project’s advisers and partners). A total of 86 participants representing these diverse audience perspectives were asked to review an episode of the SciGirls program Hábitat en Caos/Habitat Havoc and two role model scientist profile videos featuring Karin Block and Victoria Velez. Scheduled early in Year 1 of the three-year project, the evaluation
provided an opportunity for tpt to assess, prior to any production work, the extent to which the feedback validated the project team’s key assumptions in planning Latina SciGirls, including the importance of: developing a Spanish-language program, featuring more
authentic and culturally appropriate story lines, and showcasing Latina role models, both STEM professionals and girl peers.

Appendix includes logic model.