Formative Evaluation of Characters and Stories for Cyberchase – FULL REPORT

This formative evaluation gathered feedback from fourth graders in response to characters and stories proposed for further development. The general goals for the formative evaluation were To determine appeal of the proposed animated characters, given drawings and verbal descriptions, To assess reactions to the cast and storylines, given two short audiotapes with black and white illustrations, To evaluate comprehension of the storylines, To estimate viewers' interest in participating in the problem solving activity, To compare appeal of the two stories, To explore viewers' impressions of what TV channel might carry the series, To establish appeal of problem solving at the proposed website. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase's mission is to improve kids' problem-solving and math skills, and inspire them with confidence and enthusiasm toward math. The TV series airs daily on PBS KIDS GO! across the country, and the website (pbskidsgo.org/cyberchase) offers over 100 math games and activities for kids, video streaming of full episodes and clips, and a Parents & Teachers site with lesson plans, activities and tips for adults. Cyberchase reaches across platforms with apps for the SMART Board and iPhone. The traveling bilingual museum exhibit, Cyberchase: The Chase Is On!, continues to tour the country and is permanently installed at the Children's Museum of Houston.