December 9th, 2019 | RESEARCH
In this article, we follow up on food scientists' findings that people judge new food technologies and related products (un)favourably immediately after just hearing the name of the technology. From the reactions, it appears that people use their attitudes to technologies they know to evaluate new technologies. Using categorization theory, in this study we have found that, by triggering associations with a familiar technology, a name of the new technology can be enough to determine emerging attitudes. Comparison between the technology used for categorization and another familiar technology had a slight influence on the attitude formation process.
Document
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Team Members
Reginald Boersma, Author, Wageningen UniversityP. Marijn Poortvliet, Author, Wageningen University
Bart Gremmen, Author, Wageningen University
Citation
Identifier Type: ISSN
Identifier: 1824-2049
Identifier Type: DOI
Identifier: 10.22323/2.18060204
Publication: Journal of Science Communication
Volume: 18
Number: 6
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Tags
Audience: Administration | Leadership | Policymakers | General Public | Scientists | Undergraduate | Graduate Students
Discipline: Ecology | forestry | agriculture | Health and medicine | Technology
Resource Type: Peer-reviewed article | Research Products
Environment Type: Higher Education Programs | Informal | Formal Connections