Cracking the Code: Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos? – Reimagining Equity and Values in Informal Science Education

September 27th, 2021 | RESEARCH

The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look.

Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?

Document

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Team Members

Sue Ellen McCann, Principal Investigator, KQED, Inc.
Sevda Eris, Co-Principal Investigator, KQED, Inc.
Asheley Landrum, Co-Principal Investigator, Texas Tech University, College of Media and Communication
Sarah Mohamad, Project Manager, KQED, Inc.
Othello Richards, Author, Texas Tech University, College of Media and Communication
Kristina Janét, Author, Texas Tech University, College of Media and Communication
Kelsi Opat, Author, Texas Tech University, College of Media and Communication
Sarah Mohamad, Author, KQED, Inc.
Gabriela Quiros, Author, KQED, Inc.

Funders

Funding Source: NSF
Funding Program: AISL
Award Number: 1811019
Funding Amount: $1,932,857

Funding Source: NSF
Funding Program: AISL
Award Number: 1810990
Funding Amount: $152,034

Cracking the Code: Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos?

Document

Team Members

Funders

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