The 227-Mile Museum, or, Why We Need a Visitors’ Bill of Rights

In this article, Judy Rand reflects on her experience in developing exhibits and using visitor research to help inform these efforts. Rand reflects on a rafting trip through the Grand Canyon, which helped her see the needs of the visitor in a new light. She presents a "Visitors' Bill of Rights," a set of guidelines that reminds museums, exhibit planners, designers, directors, architects, and evaluators to put visitors first.