Quarters for Conservation and Visitor Impact

October 3rd, 2013 | EVALUATION

The goal of this formative study was to assess the implementation and visitor engagement with the Quarters for Conservation (Q4C) program at Seattle's Woodland Park Zoo (WPZ). The program was launched in the fall of 2011, with the goal of providing zoo visitors with the opportunity to take an action during their visit and directly contribute to wildlife conservation by choosing where to allocate a portion of their zoo admission. Evaluation questions include 1) how are visitors engaging with this program; 2) what are participating visitors taking away in terms of understanding of WPZ conservation efforts; and 3) what motivates visitors' selection of a project?



Team Members

Mary Jackson, Contact, Woodland Park Zoo


Audience: Adults | Families | General Public
Discipline: Ecology | forestry | agriculture | Life science
Resource Type: Evaluation Reports | Formative
Environment Type: Aquarium and Zoo Exhibits | Exhibitions

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This material is supported by National Science Foundation award DRL-2229061, with previous support under DRL-1612739, DRL-1842633, DRL-1212803, and DRL-0638981. Any opinions, findings, conclusions, or recommendations contained within InformalScience.org are those of the authors and do not necessarily reflect the views of NSF.

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