February 1st, 2021 | RESEARCH
From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through āfotonovelasā and radio stories, community drama and serious games.
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Maria Elena Villar, Author, Florida International UniversityCitation
Identifier Type: issn
Identifier: 1824-2049
Identifier Type: doi
Identifier: 10.22323/2.20010308
Publication: Journal of Science Communication
Volume: 20
Number: 1
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Tags
Access and Inclusion: Black | African American Communities | Ethnic | Racial | Hispanic | Latinx Communities | Immigrant Communities
Audience: General Public | Museum | ISE Professionals | Scientists
Discipline: Ecology | forestry | agriculture | Health and medicine
Resource Type: Peer-reviewed article | Research Products
Environment Type: Broadcast Media | Comics | Books | Newspapers | Games | Simulations | Interactives | Media and Technology | Public Programs | Theater Programs | Websites | Mobile Apps | Online Media
