Brains On! Research: Listener Survey Report

The Brains On! exploratory research study was guided by three overarching research questions:

1. Who is the audience for Brains On! and what are their motivations for listening to children’s science podcasts?
2. How are Brains On! listeners using the podcast and engaging with its content?
3. What kinds of impacts does Brains On! have on its audiences?

These questions were answered through a three-phase mixed-methods research design. Each phase informed the next, providing additional insights into answering the research questions. Phase 1 was a review of a sample of secondary data in the form of audience comments and feedback gathered by the Brains On! team and posted by listeners online. Phase 2 was an online survey of Brains On! listeners, with a focus on understanding Brains On!’s core audience of kids ages 5 to 12. Phase 3 was group interviews with listener family groups that included members of the core audience.

The Phase 2 listener survey described in this report collected data to gain insight into the first two research questions. Research findings include who listens to Brains On!, their reasons for listening, where and why they listen, their listening behaviors, how they engage with the episode content after listening, and family joint media engagement that occurs in vehicle listening environments. We hope findings from the project will benefit the fields of ISE and public media by beginning to fill a gap in the current knowledge base around the potential for STEM-focused children’s podcasts to contribute to a wide range of ISE outcomes for children and families.