February 8th, 2022 | RESEARCH
This is the first of three guides for media practioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on possible practices for creating an audience research collaboration for media professionals, evaluators and communication researchers.
Document
(no document provided)
Team Members
Sue Ellen McCann, Principal Investigator, KQED, Inc.Sevda Eris, Co-Principal Investigator, KQED, Inc.
Asheley Landrum, Co-Principal Investigator, Texas Tech University, College of Media and Communications
Sarah Mohamad, Project Manager, KQED, Inc.
Scott Burg, Evaluator, Rockman et al
Funders
Funding Source: NSF
Funding Program: AISL
Award Number: 1811019
Funding Amount: $1,932,857
Funding Program: AISL
Award Number: 1810990
Funding Amount: $152,034
Related URLs
Cracking the Code: An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers
Collaborative Research: Influencing Millennial Science Engagement
Tags
Audience: Evaluators | Learning Researchers | Museum | ISE Professionals | Scientists
Discipline: General STEM
Resource Type: Research Case Study | Research Products
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media