December 1st, 2021 | RESEARCH
Science writers, science producers, and science engagement specialists from KQED Science Deep Look joined a team of researchers from the University of Connecticut, Missouri State University, and Texas Tech University to focus on women’s preferences and identities as related to their science engagement intentions. Findings from this most recent study of the gender disparity in Deep Look viewership suggests that one key piece of the puzzle is related to women’s preferences for images and another key piece of the puzzle is related to the identities that women report as most important to them.
Document
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Team Members
Sue Ellen McCann, Principal Investigator, KQED, Inc.Sevda Eris, Co-Principal Investigator, KQED, Inc
Asheley Landrum, Co-Principal Investigator, Texas Tech University, College of Media and Communications
Sarah Mohamad, Project Manager, KQED, Inc.
Jocelyn Steinke, Author, University of Connecticut
Christine Gilbert, Author, University of Connecticut
Kelsi Opat, Author, Missouri State University
Funders
Funding Source: NSF
Funding Program: AISL
Award Number: 1811019
Funding Amount: $1,932,857
Funding Program: AISL
Award Number: 1810990
Funding Amount: $152,034
Related URLs
Cracking the Code: Study Advances Understanding of Women’s Intentions to Watch Deep Look YouTube Videos
Collaborative Research: Influencing Millennial Science Engagement
Tags
Access and Inclusion: Women and Girls
Audience: Adults | Museum | ISE Professionals | Scientists
Discipline: General STEM
Resource Type: Research Case Study | Research Products
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media