September 27th, 2021 | RESEARCH
The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look.
Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?
Document
(no document provided)
Team Members
Sue Ellen McCann, Principal Investigator, KQED, Inc.Sevda Eris, Co-Principal Investigator, KQED, Inc.
Asheley Landrum, Co-Principal Investigator, Texas Tech University, College of Media and Communication
Sarah Mohamad, Project Manager, KQED, Inc.
Othello Richards, Author, Texas Tech University, College of Media and Communication
Kristina Janét, Author, Texas Tech University, College of Media and Communication
Kelsi Opat, Author, Texas Tech University, College of Media and Communication
Sarah Mohamad, Author, KQED, Inc.
Gabriela Quiros, Author, KQED, Inc.
Funders
Funding Source: NSF
Funding Program: AISL
Award Number: 1811019
Funding Amount: $1,932,857
Funding Program: AISL
Award Number: 1810990
Funding Amount: $152,034
Related URLs
Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos?
Collaborative Research: Influencing Millennial Science Engagement
Tags
Access and Inclusion: Women and Girls
Audience: Adults | Museum | ISE Professionals | Scientists
Discipline: General STEM | Health and medicine
Resource Type: Research Case Study | Research Products
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media