September 1st, 2006 | RESEARCH
In this article, Gianna Moscardo, Associate Professor in the School of Business at James Cook University, Townsville, Australia, offers six cautionary tales about the challenges of collecting visitor data. Her stories come from twelve years of visitor survey research conducted in an number of locations around Australia.
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Gianna Moscardo, Author, James Cook UniversityCitation
Identifier Type: ISSN
Identifier: 1064-5578
Publication: Visitor Studies Today
Volume: 9
Number: 3
Page(s): 25
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Audience: Evaluators | Museum | ISE Professionals
Discipline: Education and learning science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions